Evan
Evan spent most of his life in the mountains — snowboarding and fly fishing — chasing the next adventure at altitude. In 2014 he found La Paz and the Sea of Cortez, and felt the pull of the ocean for the first time. Something shifted that didn't shift back.
He launched The Hook in March 2020. The world was shutting down. He was just getting started. Six years on the La Paz Malecón, and the sea still calls louder every morning than the mountains ever did. He ate the plums of El Mogote and never looked back. All roosterfish are catch and release.
Memo
Memo grew up in Mérida, Yucatán with a deep passion for nature, adventure, and the natural world from an early age. When he first visited La Paz he immediately recognized something extraordinary — a sea unlike anything he had ever encountered. He stayed. Together with Evan he built The Hook around a shared conviction that great guides are people who genuinely love what they protect.
Free Historical Walking Tour
Every Tuesday & Sunday · 5:40pm · Meets at The Hook · Free, tips welcomed
Sandra
Sandra is a certified marine biologist who co-leads The Hook's free Historical Walking Tour. She brings the science of the Sea of Cortez to the streets of La Paz — connecting the city's history to the extraordinary marine ecosystem at its doorstep.
Tono
Tono is a La Paz historian who co-leads the walking tour alongside Sandra. 13 stops from Muelle Fiscal to the Cathedral — maritime history, Baja California culture, and local legend. Every Tuesday and Sunday at 5:40pm from The Hook on the Malecón.
Our certified marine guides lead every whale shark, Isla Espíritu Santo, Sea Safari, and Balandra tour. Guide profiles coming soon.